Search personalization uses AI technology to re-rank search results at query time based on the user context you provide.

​
Why use search personalization?

Not everyone search the same way. Personalizing search results allows you to adapt relevance to each user’s preferences, behavior, or intent. For example, in an e-commerce site, someone who often shops for sportswear might see sneakers and activewear ranked higher when searching for “shoes”. A user interested in luxury fashion might see designer heels or leather boots first instead.

​
How does search personalization work?

  1. First generate a plain-text description of the user: "The user prefers genres like Documentary, Music, Drama"
  2. When the user performs a search, you submit their description together their search request
  3. Meilisearch retrieves documents based on the user’s query as usual
  4. Finally, the re-ranking model reorders results based on the user context you provided in the first step

​
How can I enable search personalization in Meilisearch?

Search personalization is still in early development and not publicly available. If you are a Cloud customer and would like to try it out, get in touch!